AI Chatbot for Your Website: FAQ Answers, Leads and Bookings
An AI website chatbot answers visitors' questions from your own pages, FAQs and price lists, collects contact details and books calls, and passes unclear questions to staff. Remolda launches one in six weeks for $9,800 CAD + HST.
In short
- Price: $9,800 CAD + HST for the six-week AI Pilot Sprint: one website chatbot in production.
- Answers only from content you approve: your pages, FAQs, service descriptions, price lists and policies. Each answer links to the page it used.
- Turns questions into enquiries: collects contact details, books a call in your calendar, sends the transcript to your inbox or CRM.
- English and French from the same content, with the reply in the visitor's language.
- A privacy notice for the chat and a retention period are set before launch, under PIPEDA and, for Quebec, Law 25.
Your situation
A website chatbot helps when visitors have questions and your team cannot answer them fast enough. Typical cases:
- Enquiries arrive after hours. Visitors leave before anyone replies on Monday.
- The same pre-sale questions repeat. Prices, timelines, documents needed, service areas.
- Good pages, hard to find. The answer exists, three clicks deep.
- Forms get abandoned. People want a quick answer before they give their details.
What the chatbot handles
| Visitor need | What the chatbot does | Your control |
|---|---|---|
| A quick answer | Replies from your pages and FAQs, links the source | Approved content only |
| The right service | Asks two or three questions, points to the page | Question flow you sign off |
| Price or timeline | Quotes your published figures | Updates follow your site |
| Talk to someone | Collects details, books a call, emails the transcript | Routing rules you set |
| A sensitive topic | Hands off to a person | Topics list you maintain |
Existing clients with account questions are better served by a customer service chatbot. If most enquiries come by phone, see the AI receptionist; if they come by email, email automation.
What the AI Pilot Sprint includes
Question map. The questions visitors ask most, drawn from your inbox, forms and site search.
Approved answer set. Your pages and FAQs cleaned up, gaps filled with text your team signs off.
One chatbot in production. On your site, with lead capture, booking and handoff.
Privacy setup. Chat notice, consent for contact details, retention period.
Weekly review in the first month. Conversations read, answers corrected at the source.
How long it takes
Six weeks from kickoff. In our experience the usual split is two weeks for the question map and content, two weeks of build and testing, and two weeks live with weekly reviews. Content approvals and access to your website and calendar set the pace.
What it costs
The AI Pilot Sprint is $9,800 CAD + HST, fixed, for one chatbot. Chat platform and model usage are billed by the vendor. Weighing a chatbot against other options? The AI Readiness Review ($490) gives a written view in one week. All packages are on the pricing page.
Why Remolda for a website chatbot
- Answers from your content only. Every reply links to its source.
- Built to create enquiries. Lead capture and booking are part of the scope.
- English and French. One content base, both languages.
- Privacy notice included. Consent and retention set before launch.
- Fixed price. One chatbot, six weeks, written scope.
How the work runs
The Sprint is the Implement step of the Remolda Cycle (Audit → Strategy → Implement → Empower → Evolve).
- Scope call. 30 minutes: site, audience, goals.
- Question map and content. Answers approved by your team.
- Build and test. Real visitor questions, handoff and booking tested.
- Go live. Weekly conversation reviews.
- Review. Enquiries, bookings and handoffs against the baseline, then go / adjust / stop.
Frequently asked questions
What does an AI chatbot on a website do?
It answers visitors' questions in a chat window using your own site content and FAQs, helps them find the right page, and collects contact details or books a call when they are ready. Questions it cannot answer from your content go to a person.
How much does an AI website chatbot cost?
Remolda's six-week AI Pilot Sprint is $9,800 CAD + HST for one chatbot in production, including content preparation, lead capture, testing and training. Chat platform and model usage are billed by the vendor.
How is this different from a customer service chatbot?
A website chatbot serves visitors before they become clients: questions about services, prices, eligibility and next steps. A customer service chatbot supports existing clients and connects to helpdesk and account systems.
Can the chatbot give wrong answers?
Any AI system can. We limit answers to approved content, show the source link, test on real visitor questions before launch and review conversations weekly in the first month. Topics you mark as sensitive always go to a person.
Which website platforms does it work with?
Most, through a small script: WordPress, Webflow, Shopify, Squarespace, custom sites. Bookings connect to calendars such as Microsoft 365, Google Calendar or Cal.com, and leads to email or a CRM.
Do we need to write new FAQs?
Usually a short cleanup is enough. We list the questions visitors ask most and the gaps in your pages; your team approves the answers the chatbot will use.
How long does it take?
Six weeks from kickoff. In our experience, approving the answer content takes longer than installing the chatbot.
Sources
- Office of the Privacy Commissioner of Canada — PIPEDA in brief
- Office of the Privacy Commissioner of Canada — Principles for responsible, trustworthy and privacy-protective generative AI technologies
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